Search This Blog

Subscribe to Let's Talk Business!

Monday, February 15, 2010

Golden Ox Update

Not a lot of news, but a few updates on the Golden Ox Publishing biz.

The Small Manufacturer's Toolkit is selling, though not yet like hotcakes, even before my first ads are printed. I'm starting with some advertising in some APICS Chapter Newsletters around the country. Pretty low cost and should hit a fair number of highly potential prospects. Advertising in the APICS Magazine is a little out of my budget at this point, and although the magazine goes out to at least 40,000 people around the world, for that kind of money I'd want to target a more narrow manufacturing niche. We'll see what happens when the ads start to hit.

I'm wondering about Amazon U.K. versus Amazon U.S. I went to the Amazon U.K. website and my book is listed, but I'm wondering about the connection between the U.S. and U.K. operations. The U.K. price is still at the higher price the original publisher was selling at, not my new lower price. Also, the content I updated was not updated there. I know the original publisher stocked books in the U.K., but I think that was at their own warehouse. I'm thinking the U.K. operation is totally separate and I need to work with them as a totally separate entity. I've contacted them, so we'll see what they say.

Still got plenty of other things I still need to do, like updating websites and such. Got to squeeze that in somewhere.

On another note, I'm evaluating my first real prospect for another author's book to publish. So far I like what I see, but there's a bit of work to do before I commit. I've talked with several other authors, but this one is the first real prospect. Meaning the author is well along with the writing and serious about looking for a publisher. It seems a lot of "authors" talk more than they write, or aren't as far along as they think they are. Still, I have a few potential books I'm keeping my eye on.

No comments: