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Friday, January 23, 2009

Save, Save, Save!

I suppose I'm like most authors of successful, but not best selling, books. I check my sales and ranking on regularly. I can always tell when a book is sold (note "a", meaning 1) because the book's ranking jumps from its usual 1.5 million position, up to 200,000 or so (once a couple sold at a time and I was up around 20,000 or so - woo hoo!).

My biggest jump in sales was when the price was discounted about 40% down to around $40 or $45. That was when I started paying more attention to the price of the book.

Personally, I think ("personally" and "I" are redundant, I know) the book is overpriced. I understand how the publisher priced it where it is, partly based on the expected market value and partly based on the cost to produce (small production run for a first time author), but I really think it would sell much better at a lower price.

The original price was $79.98. Sure it's a 400+ page book, but it's not a college text book (though it could and should be used college Operations Management courses), it's written for working people, specifically people who work at small manufacturing companies. I think it would sell like hotcakes at about $39.98. It has gotten nothing but good reviews, and everyone who's read it (OK, everyone who's commented to me) tells me it's great. It's even been translated into Russian. But people just aren't willing to pay that high a price.

But instead of lowering the price, I noticed that the price went up. From $79.98 it went up to $89.98. Huh? If it's not selling fast at $79 why would you increase the price to $89? But, then when the price was increased, Amazon discounted it down to around $71. I guess people just can't pass up a sale. Now I notice the price is $93.95 (on both Amazon and the publisher's website), and discounted 5% down to $89.22.

I've contacted my publisher asking about lowering the price, but I've gotten no response.

The worst part is that I can't even afford to buy my own book. Even at my discount I can't afford to buy them and sell them at a reasonable price. Maybe I should read a book about the publishing business and how to price a book... Maybe I can reinvest and buy some copies when I get my next royalty check.

Still, the book is very valuable and worth the investment if it's used as it's intended - to help improve your business and improve profitability. That's especially important in these tough economic times.

I do have a couple of copies left, so if you contact me I might sell you one at a better price.

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