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Tuesday, October 13, 2009

Get New Business - Guest Post

Here's another Guest Post by Jeff Thomas. It's titled Creative Ways To Get More Customers, which is information we can all use, but this is not just for business. Your Rugby Club could also use these techniques to get more exposure, players, fans, and supporters. Give them a try. Thanks Jeff!

Creative Ways To Get More Customers

In today’s economic climate, it can be tough to find new customers, and retain the ones you’ve already got. Everyone’s watching their pennies, which means that small business owners have to get creative when it comes to getting feet in the door.

Fortunately, there are several low-cost ways to get more customers. Let’s take a look:
Publish Articles In Local Magazines

Many publications, especially trade magazines or Chamber of Commerce newsletters, welcome submissions from local businesses. This is a great way to add to your credibility and get your name out there.

What can you write about? Well, anything that has to do with your business! Make sure you give readers information that can truly help them, however. No one wants to read about your next sale, or how great your customer service is.

Remember, give first. You’ll get the benefits later on.

Put On A Workshop

Putting on free workshops for your customers is a great way to get them in your store. After all, people love learning new things, and they love it even more when it’s free.

For instance, if you own a stationary shop you could teach customers how to design great wedding invitations. Or if you own a sports store, you could teach people how to care for their sports equipment during the wintertime.

Again, focus on giving your customers good, useful information. Don’t pitch your business or try to sell stuff during the workshop! This will be a major turnoff, and they won’t want to come back. Give first. You’ll get later.

Think About Your Location

If your business lease is about to expire, then you can get more customers by strategically locating your business.

For instance, if you own a bakery that also makes wedding cakes you would benefit by locating next to a flower shop or stationary store. Restaurants do great by shopping malls or sports venues, and consignment shops might do great close to a higher priced retail boutique.
By strategically locating your business close to another in roughly the same field you can take advantage of the extra foot traffic.

Create A Unique Contest

This strategy can be a huge hit with your local community, especially if you get the newspaper on board to advertise it.

Businesses have long used contests to drive business. After all, how many times has Purina run the “Cutest Dog” contest? Or Gerber the “Cutest Baby”contest?

Well, why not run your own contest, but with a twist? If you own a pet shop, why not hold an “Ugliest Dog” contest? Or a “World’s Ugliest Blouse” contest if you’re a consignment shop?
Have a sense of humor, and think up something really quirky. People will sit up and take notice, which means more PR for business.

Guest post by Jeff Thomas from Ideal Computer Systems. Ideal is the leading provider for dealer management software for the motorcycle, snowmobile and Powersports industries

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