First Sale

My first sale on Amazon! Since the book is under my control and with a new price, that is. Sometime this morning someone bought a copy. Here's to many more. The Year of the Ox (my year) transitioning into the Year of the Tiger (roar!). It looks like it's going to be a good one.

I've started placing ads, so we'll have to see how sales are affected by that.






Golden Ox Publishing

Temporarily Out of Stock

Amazon received my books two days ago, but they're not In Stock yet. Their system seems to know what's going on, up to a point, but it looks like a few tweaks are in order. I sent them an Advanced Shipping Notice, so they knew they were coming - but that wasn't reflected on my page. Could have said More on the Way or something. Now I know they've received them because I tracked the shipment. My page has been updated to Temporarily Out of Stock, but the books they've received are not In Stock yet.

I'm still looking into advertising. I'm creating a list of the larger APICS chapters around the U.S. and Canada and the price of ads in their newsletters, if they have one. Most are pretty reasonable, so I'll give them a try. Reasonable, that is, if it results in sales.

I've rearranged the boxes in my apartment so you hardly even know they're there. Hardly. Well, they're mostly out of the way, sort of.

Toolkit Update

It's been a few days since my last post, so here's an update. I shipped my first order to Amazon.com, so in a couple of days my page will show "In Stock", which I suspect is an important selling point. I still need to do a little editing and updating of the page, but for the most part I'm setup on Amazon.

Still researching possible advertising venues. APICS magazine is a bit pricey for now, so I'm looking at some APICS chapters that send out monthly newsletters to a relatively large number of people. I found a few good prospect, and will place a few ads there. Looking at other organizations and publications too. This takes time. But I'll have a pretty good start for future releases (mine and others).

Here's one version of the ad I created. Pretty straightforward.







I still have a list of things to do, but this week I was busy working on a proposal to do some Lean training for a local company. Also spent time last weekend at the APICS District Meeting that was held her in Honolulu, then had lunch on Monday with the Mission Peak Chapter representative and dinner Tuesday with the Portland (OR) chapter President. That's why I stay involved with APICS, the friends I make.

I've got a writer's group meeting tomorrow. Unfortunately, my writing hasn't been keeping up to pace, but I will get more worthwhile feedback, so that will be good.

Still Moving

Well, where are we at with the book? We almost up and running on Amazon. The update price and information is there, they just need to order from me so that the availability status says "In Stock".

I've completed my application to Powell's Books. I'm already on their site because I was on their shelves in Portland (Oregon), but they show Out-of-Stock. So I need to be registered as a vendor with them so they can stock the book again.

I have to finish the Barnes & Noble application.

At this point I'm not looking for one of the big distributors. I'm going to look into some smaller distributors that focus on business books and/or the independent bookstore market, because I think they will put more effort into the sales & marketing side. Not much, realistically, but more than the zero I would expect from the big guys.

Stacked

My books arrive Wednesday. 900+ pounds on a pallet. I figure about 25 cases or so. I will be getting my exercise that day. Anybody want to exercise with me? For now they will be joining me in my apartment, which means I'll be making about 25 trips up and down the stairs. I'm tired already.

I'm still waiting to hear from Amazon regarding my application and all the particulars of getting the book on there, or transferred over from the original publisher.

I was also looking into getting it onto, or keeping it on, Barnes & Noble and Borders. Barnes & Noble has a program for small publishers to list and stock their books, but Borders only works through one of the major distributors. That got me thinking more about using a distributor or wholesaler or not. Here's what I'm thinking.

At this point do I really need my book listed on every possible book selling website? Or is Amazon, where it seems the vast majority of people go, and Barnes & Noble, as well as my own website, enough? I'm thinking that I'm pretty well covered with Amazon, Barnes & Noble, my website, and personal sales when I give presentations. Then, if sales are going gangbusters I can re-evaluate. If the book was brand new it might be different, but since it's a few years old already (though the material is no different than if it were written today) the distributors aren't going to put as much effort into selling it. If they would anyway. I suspect I'd have the same complaints I had with my publisher. They have much higher selling, and newer, titles that the smaller market titles get little, if any, marketing effort.


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Golden Ox Publishing

What Bad Economy?

Went to Ryan's at Ward Center last night. Apparently they are not affected by the current economy, because they sure acted like they didn't need my business.

In contrast, I was at Kona Brewing today, and they were just the opposite. Attentive service, friendly staff, a very pleasant visit. And, of course, the beer was good.

Which one do you think I'll avoid, and which one do you think I'll return to?

There's a lesson here for your business.

Working the Numbers

Well, been doing a little calculating. Looking at how many books I'm going to have to sell to make money. On the bright side, I'm confident they will sell at the new lower price. $39.95 as opposed to the original price of $79.95, which was then raised to $93.95. I wonder if they really meant to take my advice and lower it to $39, but that somebody typed it wrong and it came out to $93?

To sell them, Amazon is a must and probably the primary channel, at least to start. The thing with them is that they take a hefty cut, 55% discount off the List Price. Sure they've got all the operations and the overhead that goes with it, but that's pretty steep. But besides Amazon, what else to do? That's a big question.

There are wholesalers and distributors, and there are the bookstore buyers. Some bookstores only buy from the largest wholesalers, and if you're not listed by those wholesalers you won't get in those bookstores. Some distributors supply the large wholesalers. It's all a bit convoluted. Especially if you're a small publisher or self-publisher.

Bookstores only want books that sell. That makes sense. So the wholesalers and distributors only want books that sell. That makes sense too. Large publisher's books are, on a whole, more likely to sell because 1) they have bigger marketing budgets, and 2) they go through a very rigorous vetting and production process meaning that the quality of the final book is likely to be very high.

But, with the proliferation of small publishers and self-published books there are plenty of distributors willing to service them. But here's where the decisions come in, many distributors want exclusive rights to distribute your book(s). That has advantages and disadvantages, so you have to decide. I won't go into that right now, but I'm at the decision making point right now.

Stay tuned.









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Golden Ox Publishing