
I’m reading a group of articles in
Inc. magazine about innovation. Apparently there are a fair number of consulting companies that specialize in innovation. I’m not sure how that works. Hire somebody to be creative for you, or something, I guess. Nothing wrong with that. As I say, do what you’re good at and outsource the things you’re not good at. That applies to creativity and innovation too. But that’s not what I find interesting in the articles.
What struck me is one
article in particular, about how these innovation companies keep their employees thinking creatively and innovatively. I work a lot in the area of process improvement, and I advocate creativity during process improvement activities. I also advocate taking care of your employees and fostering a work environment where employees want to be, not just someplace they go just to get a paycheck. It turns out that the same things that these innovation companies do to keep their employees thinking creatively and innovatively are the same things you should do to keep your employees engaged and creative in their everyday work and in process improvement activities.
I tell people that if your employees aren’t making mistakes, you’re doing something wrong. Because if you’re not making mistakes, you’re not trying anything new. If you’re not trying anything new, you’re doing the same old things. You can’t expect different results if you’re doing the same old things, and you certainly can’t grow, improve, and become more successful and profitable.
You won’t be able to do all the things that these innovation companies do for their employees, but you can do many of them. You can, and should, encourage your employees to try new things and allow them to make mistakes. One of the innovation companies even presents an award to the employee who made the biggest or best mistake, which means they give an award for failure. If you punish failure, no one will ever try anything new. If you reward it, people will try all sorts of grand new things. You don’t want people making the same mistakes over and over, of course. I’m talking about trying new things in the context of making improvements to processes, products, and service offerings. Try it, and reap the rewards.